Foundation Advertisement Analysis free essay sample

Most advertisements of the same product tend to relate in many more ways than to just sell the product. The following advertisements, brands including L’oreal, Maybelline, and Neutrogena, are all selling foundation. All three manufacturers of the make-up created advertisements that meet both the need to achieve and the need to feel safe. Even though modern advertisers may say that they are selling cosmetics, they are actually selling the consumer an easy and safe way to achieve perfection- just apply their foundation. The need to achieve is met in the L’oreal advertisement by making the consumer strive to achieve the perfect look in the eyes of society. The L’oreal brand uses the word â€Å"luminous† to engage the audience’s senses, especially with the vibrant vision of an impossibly beautiful woman. This woman is used as a way of showing that if you use their foundation, you can achieve this vivacious look. We will write a custom essay sample on Foundation Advertisement Analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Maybelline takes a slightly different approach to satisfy this need to achieve, but still accomplishes the task just as well. This brand used the phrase †¦Ã¢â‚¬Å"1-step wonder for a good skin day, every day,† to portray the simple idea of achieving the picture-perfect image. The advertisement provides the visual of a confident woman to persuade the viewer of how easy it is to conquer that image by using the â€Å"1-step wonder. † Every woman wants the perfect appearance, so use their foundation and it will be all yours. The third advertisement selling foundation, which is manufactured by Neutrogena, takes a different route than providing a flawless human figure. This advertisement uses a more simple tactic by telling the audience that it is a skin-clearing make-up that improves skin and reduces breakouts. If you apply their foundation you will no longer have bad skin, and you will have achieved the look of flawless skin just by using their product. The three advertisements that are created by L’oreal, Maybelline, and Neutrogena meet the need to feel safe by using the same method. This method is through the use of text. It is stated on the L’oreal advertisement that their foundation contains antioxidants with vitamins C and E. Having vitamin C will help prevent skin from wrinkling, and vitamin E reduces the severity of sunburns. Maybelline appeals to the safety of consumers by stating that it is made with SPF 30. If you use their foundation, your skin will be protected from the UVA rays produced by the sun. Foundation that is manufactured by Neutrogena is identified as dermatologist tested. Their product â€Å"has a proven blemish-fighting formula that works undercover to clear breakouts. When a product is dermatologist tested it is safe and healthy for your skin which satisfies that need to be safe. All three of these advertisements may seem different visually, but they all have the commonality of selling a safe product to consumers through using text. L’oreal, Maybelline, and Neutrogena all three created foundation advertisements that appeal to the need to achieve the perfect look and the need to feel safe through the use of visuals and text. If you use their cosmetics, you can achieve your desir ed look and will be safer than you would be without them.

The theory behind Reaganomics essays

The theory behind Reaganomics essays The theory behind Reaganomics was sound, but when applied in real life its consequences are still present more than ten years after the fact. The tax cuts applied early in Reagan's first term cemented the ideology for what the next eight years of his reign would uphold. The Economic Recovery Tax Act would cut taxes roughly twenty five percent over a three-year period. The ideology of Reagan's administration quickly received supporters of what he was doing. Entailed in these tax cuts were reductions in welfare programs which was also a popular idea amongst Reaganites. But what is puzzling is that David Stockman held a large portion of the truth of these tax cuts from Reagan and the public. What would occur with the ERTA was a substantial deficit. This deficit was not the intent of Reagan. Reagan's intent was that the tax cuts would allow the public to have more money. This additional money which would have otherwise been spent on taxes was supposed to be put back in the economy by the people. The ability of people to now spend more on homes, cars and other goods would boost the prosperity of the economy. But Stockman had a theory of his own. He saw that this deficit would force Congress to make cuts of its own on social programs. Stockman with held this information from the public and from Reagan so that when Congress would reallocate funding, it would avoid giving it to social programs. Stockman's theory does not make sense with the political views of the time. If Reagan and the public were in favor of cutbacks on the welfare system, why would Stockman with hold this information from a population who was in favor of the result? Stockman was an intelligent man who for some time worked in the House of Representatives and had connections to many people in Washington. He served as the budget director for the Reagan Administration. As budget director, his intentions were to acquire a balanced budget by the next t...

Gis and spatial analysis Research Paper Example | Topics and Well Written Essays - 3000 words

Gis and spatial analysis - Research Paper Example In this paper we will tackle the topic in the order of what the organization has used GIS and Spatial analysis for in the realization of its objectives. We will then proceed to see how the organization uses the two important tools to help them achieve their desired objectives of leveraging their conceptual and empirical research in economics and sociology hence providing analysis that helps in informing both economic and social policy making. We would further look at what the benefits and challenges of GIS and Spatial analysis are to ESRI in the achievements of their objectives (Martin, 2009). Finally, the paper will conclude by making recommendations to help management improve the organization through the effective and efficient use of the two tools in the future. It is wise to note that the users of GIS and spatial analysis do so on the premise that it would help them identify and understand markets better. ESRI customers worldwide have known the products offered ESRI through GIS a nd spatial analysis tools (About ESRI. (n.d.). This organization in Ireland among other things is concerned with providing healthcare information to the government of Ireland and they employ the use of GIS and Spatial analysis to do this. This position is informed by the fact that geographic variation in the population and the need of the population for healthcare provides the foundation for analysis and planning of health services (Longley & Clarke, 1995). The population in Ireland is not spread evenly across the country and such population differs along many dimensions. These dimensions range from gender, age, culture and the economic status. These affect the need of the population need and distribution of healthcare in terms of their ability to travel and obtain healthcare as well as the services they are willing and able to utilize (Kurland & Gorr, 2012). GIS and spatial analysis is hence used to explore and analyze the geographical variations in the need for health services and hence develop the innovative signs of healthcare needed by the population. Through the Health Research and Information Division ESRI has the responsibility of supporting, managing and developing HIPE and NPRS which are the two National Health Databases in Ireland. This data is exhaustively available through the ease of extraction offered by GIS and Spatial analysis (Pfeiffer, 2008). The needed health information by the country and the organization is that which reflects the characteristics of people, their behaviors and their surrounding environments of work and residence. The two tools, GIS and the Spatial analysis procedure has been used for years now for the purpose of linking diverse layers of population and environmental data with the aim of the organization characterizing the main dimensions of healthcare need for the country at large. The organization has since used the two tools to create health profiles for the various communities of Ireland; these include the description of their demographics, economic and characteristics of their lifecycles as well as their exposure to hazards in their environments (Martin, 2009). To create such outcomes for use by the interested stakeholders the able

Solve general biology 1 Essay Example | Topics and Well Written Essays - 500 words

Solve general biology 1 - Essay Example   CAM plants  have temporal adaptations which allow the fixation of carbon dioxide through stomata only during the night, while C4 plants exhibit morphological adaptations and can keep stomata partially open during the day even under hot and dry temperatures, storing the fixed carbon in specialized cells. Links to Test Questions and Answers Read question 1 Read answers for question 1 Read question 2 Read answers for question 2 Read question 3 Read answers for question 3 Read question 4 Read answers for question 4 Read question 5 Read answers for question 5 Read question 6 Read answers for question 6 Read question 7 Read answers for question 7 Read question 8 Read answers for question 8 Read question 9 Read answers for question 9 Read question 10 Read answers for question 10 Read question 11 Read answers for question 11 Read question 12 Read answers for question 12 Read question 13 Read answers for question 13 Read question 14 Read answers for question 14 Read question 15 Read answers for question 15 Read question 16 Read answers for question 16 Read question 17 Read answers for question 17 Read question 18 Read answers for question 18 Read question 19 Read answers for question 19 Read question 20 Read answers for question

School Media Centers as Instructional Resources Research Paper

School Media Centers as Instructional Resources - Research Paper Example In order to realize this noble and challenging task, three major hurdles have always been on the way to successfully attain this mission. One, the ability and capacity of capturing information at its ‘rawest’ and at the appropriate time, so that it is not tempered with, for this the more the raw the data the better and more accurate it is, a proven fact. Because the reverse is very true, that when information is left unattended then it is prone to destruction if not getting lost. Secondly designing and developing systems that are able to store the data in the best form. The best form meaning been able to maintain the integrity and accuracy of the data. This includes provision of enough space of storage and the necessary media that is able to contain the huge and expanding volumes (Yetter, 1994). The last and not the least challenge is coming up with a methodology that is convenient and effective in accessing the information with ease. The above highlighted challenges can be collectively be addressed by the idea of an effective library media center. In the recent times, notably the role of library media has exponentially increased and tangible results are now clearly been witnessed. As we speak, one of the recurring matters of concerns especially in institutions is how to fully utilize the precious resource found in the library media to greatly impact student achievement (Crowley, 1995). This paper critically analyses the evolving role of library to improve student achievement for a brighter tomorrow. ... As a matter of fact they can collegiality show improvements, attitude and behavior of the students. Library media specialists are better placed to consider fresh ideas and are able to support one another for the benefit of the student (Gehlken, 1994). Research studies have showed that the integrated library programs positively impact on leadership, collaboration and student achievement when the library staff has the same experience as the classroom teacher, with the same qualification, information and learning resources, and problem solving and strategies in the ongoing job instructional plan. In deed library media specialists can exhibit leadership skills that can improve school forward in tackling some of the complex issues of this age of information (Crowley, 1995). They possess strong vision and values for their schools and area of specialization. They are positive models for the students and even other teachers as they understand the curriculum and the school very well. They own contact and influence with administrators and teachers and can extensively promote communication within and without school for the well being of the student. The preparation and recruitment of qualified and competent library workforce is a critical procedure in the success of the library media. This is because no matter how heavy investment is channel to other resources if human capital is not competent then this means that they will be a major loophole in the process and the required achievement among the students would not be achieved. The library staff shall be responsible for the daily operations of the facility as well as enactment of the various changes that need to be implemented so that the

Developing Equality And Safety In The Workplace

Developing Equality And Safety In The Workplace Agenda Item A:Â  Occupational Safety And Health; Advancing Physical And Psychological Conditions Of The Work Environments Working in a safe and healthy environment is among the fundamental human rights of all working people in the World. In this regard, occupational safety and health issues, protection strategies as well as national and international events are of vital importance for employees, enterprises, societies and economies. Occupational Safety and Health is directly related to human life. Thus, it is highly important to prevent work-related hazards and creating safe workplace for the international community. In a working place where comprehensive protective and preventive strategies have been developed, number of work related accident and occupational diseases will decreases. Therefore, aim should be minimize unintended hazards. These workplace hazards can be named as followings; Physical and mechanical hazards, Biological and chemical hazards, Psychosocial hazards. Especially workers who work on the fields of construction, agriculture, service and Mining and oil gas extraction sector, have much tendencies to encounter with these hazards International Organizations such as InternatÄÂ ±onal Labour Organization, World Health Organizations and United Nations etc. have been working to advance the conditions of work environments by forcing conventions and acts. Since it’s establishment ILO has attached specific importance to the issue of OHS and regarded it as one of the building stones in achieving social justice. The ILO has so far adopted a series of conventions and recommendations in order to eliminate risks and hazards in working life and in this context, to protect both workers and enterprises. The most relevant ILO Conventions regarding OHS are No.155 on OSH, No.161 on Occupational Health Services, No 81 on Labour Inspection and No.187 on the Promotional Framework for Occupational Safety and Health. The ILO Constitution sets principles that workers should be protected from sickness, disease and injury arising from their employment. Yet for millions of workers, the reality is very different. Some two mil lion people die every year from work-related accidents and diseases. An estimated 160 million people suffer from work-related diseases, and there are an estimated 270 million fatal and non-fatal work-related accidents per year. According to latest ILO data every year 337 million people fall victim to work accidents. El Salvador’s economy was predominantly agricultural until industry rapidly expanded in the 1960s and ’70s. Despite its traditional concentration on agriculture, after that era state industrialized quickly and although it’s the smallest country in Central America geographically, El Salvador had the third largest economy in the region. This sudden change caught state unbalanced about workers’ protection so that Occupational Health and Safety measurements hadn’t been taken so far properly. Because of the fact that a large part of the population was engaged in hazardous activities such as agriculture, deaths and injuries took a particularly heavy toll. With Mauricio Funesgovernment, El Salvador made some legislative arrangements in order to meet the needs of labour market. Existence and persistence of the balance in working life and well beings of workers at work depend on supporting decent work and increasing registered employment. The Ministry of Labour and Social Prevision in cooperation with related ministries and representatives of workforce played the key role in improving occupational health and safety in the country. To determine the prevalence and nature of occupational injuries among workers in Latin America, as well as to identify factors that predict these work-related injuries, El Salvador participated in a joint program with other Latin America states. With this concept, II Hemispheric Workshop on Occupational Health and Safety was initiated by the Ministry of Labor and Social Prevision of El Salvador. It was co-organized by the Department of Social Development and Employment of the Organization of American States (OAS), the Pan-American Health Organization (PAHO), the International Labor Organization (ILO) and FUNDACERSSO, and it was funded by the Labor Program of Human Resources and Skills Development Canada. Yet, children workers are still the main problem on the field of OHS. Between 5,000 and 30,000 Salvadoran children, some as young as 8 years old, are working in El Salvadors sugarcane plantations where injuries, particularly severe cuts and gashes, are common, according to theHuman R ights Watch (HRW) report even tough Salvadoran law indicated that 18 is the minimum age for dangerous work. For a long time ensuring widespread awareness on OSH has been the main objective for El Salvador. El Salvadoran government puts a great efforts to decrease work-related injuries and causalities. Programs, to achieve this idea, have been developed very recently and some of them are still ongoing. According to us, advancing multidimensional conditions of workplaces would be accelerated by way of supporting efforts on these issues at national and international platforms by sharing practices via international programs and events. Agenda Item B:Â  Elimination of Discrimination in Workplaces Discrimination is a negative judgment toward a persons gender, age, religion, race, nationality, sexual preference or height and is a huge problem that can be found worldwide inside and outside of the workplace. On account of the fact that a large number of governments passes laws that make discrimination illegal, employers must follow these laws when hiring employees and employees must act in these law’s framework. But even with rules in place, many people still fall victim to discrimination at workplaces. There have been numerous legislative movements to ban discrimination’s every shape. One of the most important act was Civil Rights of Act 1964 which outlawed and prohibited discrimination by covered employers on the basis of race, color, religion, sex or national. International organizations such as International Labour Organization and United Nations have been setting their agendas by considering discrimination, especially discrimination in workplaces. While everyone is a potential victim; women, LGBT’s, ethnic minorities, migrants, persons with disabilities constitute majority of discrimination victims in workplaces. As a supporter of this argument, Human Development Report in 2011 revealed that 52 percent of non-Hispanic whites expressed anti Hispanic attitudes towards their co-workers in U.S. Gaining independence from Spain in 1821, El Salvador’s more recent history has been marked by a bitter civil war in the 1980s which left more than 75,000 people dead and 500,000 displaced. The country was then hit by a series of natural disasters in the 1990s and 2000s, which left more than a million people homeless. These occurrences made the state impotent and unstabilized. Thus, Salvadoran authorities have not adopted the findings and recommendations made by UN and ILO bodies in the field of discrimination in workplaces between those years properly. But after 2000 to present, El Salvador has shown an incredible improvement to ban all forms of discrimination, especially during presidency of Carlos Mauricio Funes Cartagena. As a first step on this area on August 19, 1981, El Salvador ratified the Convention on the Elimination of all Forms of Discrimination against Women (CEDAW), which defines discrimination and establishes an agenda for national action to end such discrimination. In 1996, prior to the Committees review of El Salvadors compliance with CEDAW, the government of El Salvador established the Institute for Development of Women. The Institute seeks to ensure that action plans created by the government to protect women are implemented effectively. Yet these amendments were not enough. Althoughwomen inEl Salvadorenjoy equal protection under the law, they were often at a disadvantage relative to their male counterpart according to Convention on the Elimination of All Forms of Discrimination against Women in 2001.Also as indicated in Human Development Report the femalelabor force participation ratein El Salvador was 45.9 percent, compared to the male rate of 76.7 percent. Lesbian, gay, bisexual, and transgender (LGBT)persons inEl Salvadorhad been facing legal challenges in workplaces. No national law does exist to prohibit discrimination on the basis of sexual orientation, although the law prohibited discrimination on the basis of HIV/AIDS status, in practice, discrimination was widespread. All in all, there was discrimination against women, persons with disabilities, lesbian, gay, bisexual, and transgender persons, and indigenous people at workplace and there weren’t adequate provisions or codes to eliminate discrimination. When calendars showed 2001, El Salvadoran President and his government started to take steps to foresee any legal or constitutional challenges to resolve the problems highlighted in a UN general assemblyreporton discrimination at workplaces. Also ensured those rights would strengthen the constitution of El Salvador. The Secretariat for Social Inclusion, created in June 2009 by President Funes, who named the first lady Vanda Pignato as secretary, made efforts to overcome traditional bias in all these areas. The constitution provided for the right of workers. In 2009 the government amended the constitution to grant legal status to public worker unions. The law established sentences of one to three years in prison to person who discriminate in the workplace. There were no government programs dedicated to combating discrimination but now The Vida Digna (Life with Dignity) program has been adopted to El Salvador to fight against discrimination based on HIV. Also on the basis of sexual ori entation, in practice discrimination was widespread, especially against transgender persons. In January the new administration approved the legal registration application filed in August 2009 by the gay rights NGO Entre Amigos. This is the first NGO focused on sexual minorities registered by the government whose primary declared work was other than the prevention of HIV/AIDS. Although it’s considerable headway, El Salvador will not be satisfied with this arrangements and for sure, sanctions and regulations will improve gradually to reach international criteria. As clearly seen discrimination in workplaces is widespread in many countries. In our opinion, such systematic human rights violations can only be deterred by the humanly will of governments, employers and employees in taking resolute action against people who discriminate at all levels.

Epic of Beowulf - Christian Morals in Beowulf :: Epic Beowulf christbeo

Christian Morals in Beowulf Beowulf is an epic tale that has been changed over time to try and express a christian moral. While this transformation over time has added a new variable to the plot, it is still impossible to try and erase the original pagan plot completely. It has become evident that the original epic was pagan and had no mention of the biblical references or the christian morality that it contains now. However, it is also evident that the original story dealt with the concept of a higher being or beings. The overriding christian view has many facets and deals with them all as a new way of proposing christianity into the theme of the story. The reason that Grendel becomes outraged is that the bard in the mead hall is singing a song that has to do with creation. This shows Grendel's apparent disregard for God and he proceeds to go to the hall and capture men and eat them while they are asleep. As we progress into the story, we learn that Grendel carries the curse of Cain with him. "He bore the curse of the seed of Cain/ Whereby God punished the grievous guilt of Abel's murder." Cain was the son of Adam and Eve and was the one who murdered Abel, his brother, out of a jealous rage for God's favor to Abel. This shows us that Grendel had more than just a dislike for the men, the song was showing Grendel that his ancestor was looked upon as the bad person and was therefore the underlying concept for Grendel's rage. This was the constant reminder to Grendel of his evil past and thus his reasoning for his actions. We learn to see Grendel as a less than human being, but in actuality, he is a monster who has a degree of humanity in him and that is the reason that he is so hard for Beowulf to kill. He has the human emotion of pride which ultimately is the cause of his downfall. While this seems to be a major part of the story line, it can be removed and the story will only lose the background of Grendel's evil side. This could have been where the real story of Grendel originally was. As with many of the classic medieval stories there is a sense of a higher being and fate is a major factor in Beowulf.

History Of St. Joseph Academy Of Valenzuela Essay

In Everythingthere is a beginning and a time for every purpose under the heaven SJAV was founded at the right time and place with heavenly purpose. Sometime in a year of our Lord in nineteen hundred eighty six, a hardworking businessman met a very tragic experience that almost cost his life; without the timely assistance of what percieved as â€Å"Little Angels†. It all started with an unforgettable robbery on june 12, 1986 around 10:00 in the evening at the grocery store Karuhatan Market owned by a generous man named Damaso D. Lopez in which he suffered from a two gun shots wounds in his body and was brought to the hospital. On the way to the hospital he knew that it was just a time for him to take a litle rest after all those untiring work to earn a living. Physicians and surgeons did their very best and done seven operations to save the life of hepless man, and was clinically dead for several seconds on his last operations. But soon he was awakened by the images of the young children wearing white clothes that made him decide and promised to put up a school as soon as he recovered because he believed that it was the sign of his mission here on earth. On that moment of his helplessness, he was with his brother reading the bible from the book of John 12:47 â€Å" I came to save the world and not to condemn.† As he spent more days in the hospital, he noticed another miracle wherein three out of six dried roses in a vase where suddenly starting to bloom and turned into fresh rose while the others remained dry. Similarly the almost dried gladiola flowers from Baguio City which was offered to the grotto of Mt. Carmel, when brought to the hospital bloomed on the very same day of his recovery. Mr. Lopez was in a state of temporary amnesia, when his 6-yr old Daughter Nina visited him at the hospital wearing her school uniform. This prompted him to inquire where she was studying. The child answered that she was under the tutelage of Mrs. Yolanda C. Politico. Thus, his convlescence stage, he invited Mrs. Politico to discuss the feasibility of establishing a school believing that it was the way of giving back all the goodness and blessings God has bestowed upon him. In 1987, with the assistance of Mrs. Politico, he established a Daycare Center using a two-storey Bodega-garage where SJAV is now located. She hired another teacher to start the 1st Batch of more or less 50(fifty) pupils. At The present, the School President together with the help of principal of High School And Grade School Department are serving their very best with the help of the other administrative officials, teacher and non-teaching personnel, in attending to spiritual and educational needs of the students.. In Everythingthere is a beginning and a time for every purpose under the heaven SJAV was founded at the right time and place with heavenly purpose. Sometime in a year of our Lord in nineteen hundred eighty six, a hardworking businessman met a very tragic experience that almost cost his life; without the timely assistance of what percieved as â€Å"Little Angels†. It all started with an unforgettable robbery on june 12, 1986 around 10:00 in the evening at the grocery store Karuhatan Market owned by a generous man named Damaso D. Lopez in which he suffered from a two gun shots wounds in his body and was brought to the hospital. On the way to the hospital he knew that it was just a time for him to take a litle rest after all those untiring work to earn a living. Physicians and surgeons did their very best and done seven operations to save the life of hepless man, and was clinically dead for several seconds on his last operations. But soon he was awakened by the images of the young children wearing white clothes that made him decide and promised to put up a school as soon as he recovered because he believed that it was the sign of his mission here on earth. On that moment of his helplessness, he was with his brother reading the bible from the book of John 12:47 â€Å" I came to save the world and not to condemn.† As he spent more days in the hospital, he noticed another miracle wherein three out of six dried roses in a vase where suddenly starting to bloom and turned into fresh rose while the others remained dry. Similarly the almost dried gladiola flowers from Baguio City which was offered to the grotto of Mt. Carmel, when brought to the hospital bloomed on the very same day of his recovery. Mr. Lopez was in a state of temporary amnesia, when his 6-yr old Daughter Nina visited him at the hospital wearing her school uniform. This prompted him to inquire where she was studying. The child answered that she was under the tutelage of Mrs. Yolanda C. Politico. Thus, his convlescence stage, he invited Mrs. Politico to discuss the feasibility of establishing a school believing that it was the way of giving back all the goodness and blessings God has bestowed upon him. In 1987, with the assistance of Mrs. Politico, he established a Daycare Center using a two-storey Bodega-garage where SJAV is now located. She hired another teacher to start the 1st Batch of more or less 50(fifty) pupils. At The present, the School President together with the help of principal of High School And Grade School Department are serving their very best with the help of the other administrative officials, teacher and non-teaching personnel, in attending to spiritual and educational needs of the students.. Questions: 1.How much the Tuition Fee? > 2.What date that the School has been established? > 3.How many Elementary Teachers have been working? > 4.How many High School Teachers have been working? > 5.How many Students in every Class rooms? > 6.Is your School is supported by the Government? > 7.How many subjects in a day? > 8.What is The Major Subjects?

Oppressive Social Citions essays

Oppressive Social Citions essays Regardless of all acts concerning equality between the sexes, oppression of women continue. This oppression is partly determined by rules and traditions in our society; but also appear as a result of personal attitudes which mingle with tradition and common prejudices. Society oppresses women both as a sex and a class. Examples are women who are more or less forced into low-wage jobs and those retaining full responsibility for domestic work and children. Thus, oppression of women is exercised economically, politically, ideologically, and sexually. Sooner or later these conditions will provoke two types of reactions: Escape and adaption, or resistance. For example, women's consumption of alcohol promotes escape and adaption but it also erodes their ability to fight; they continue to be disempowered rather than empowered. An examination of the situation of women will reveal that the majority of their (our) problems are caused by structural conditions in society (Lundy, 1987). I ndeed, the history of women and their use of mood altering substances, such as alcohol, is closely linked with oppressive social conditions and their subordinate position in society. In addition, the social context and the effects of alcohol use are qualitatively different for women and men. What is also clear, and follows from the above, is that women have different treatment needs than men and therefore require specific programs that respond to these needs. Yet, despite any support for this view, women experiencing difficulties with alcohol and other drugs are still less likely to be recognized by their families, friends, and professionals as having such problems. When such difficulties are recognized they are less likely to find counsellors or programs that offer the services they need. For the remainder of this paper I will attempt to address the abuse of drugs, predominantly alcohol, by women in a way which roots them i...

Old Man and the Sea Essay Example

Old Man and the Sea Essay Example Old Man and the Sea Paper Old Man and the Sea Paper Essay Topic: For Whom the Bell Tolls The Old Man and the Sea Matthew Goodrich Mr Call 16,9, 2012 Old Man and The Sea Essay The Old Man and The Sea was one of the last great works of Ernest Hemingway and was written as a way to come to terms with his old age. A hero is defined as a man who is of distinguished courage or admired for his ability and brave deeds. The Old Man mirrors Hemingway’s ideal man, who is coming into his old age. Ernest Hemingway was born on July 21st 1899 and was an American author and journalist. His writing style was severely under rated. His adventurous life greatly influenced later generations. Hemingway produced most of his works during the 1920s and 50s. He wrote seven novels, six short stories, and two non-fiction works. Several books of his were published after death. Many of his works are considered American Classics in literature. The Old Man is a kind, confident and determined man. Although Santiago is old, he asserts himself through fishing by imbuing his acts with a brotherly love and a desire to remain stoic no matter his hard ships. While the Old Man lives in relative seclusion, he gives his life meaning through fishing. He creates this meaning by imbuing his work with a brutally intense focus. Santiago’s determination and perseverance that he infuses within the various tasks that he has before him helps Santiago accomplish his goals. Without his focus he would never have prevailed against the mako and shovel nosed sharks. This is apparent when during the night, Santiago awaits the next wave of sharks and begins to wonder, â€Å"what can I think of now? Nothing. I must think of nothing and wait for the next ones†[111]. Santiago’s focus facilitates the progress of his accomplishments; but also defines himself as a character and a code hero. Santiago is an accomplished fisherman with a great capacity for determination and passionate focus, which affirms his beliefs and breaths meaning into the chaotic world that he has been thrown into. The Old man has no next of kin and his only true friend is the boy, Manolin. This lack of outside relationships allows for Santiago to become more focused and determined. Which is the definitive aspect of Santiago as a human being and as a fisherman. This is most apparent when The Old Man states, â€Å"You were born to be a fisherman as the fish were born to be fish†[105]. While the old man is a focused and determined person he finds the balance between life and death in all of nature. He respects nature and treats every aspect of it with a brotherly compassion. Santiago respects the struggles of others, especially the struggle between man and beast. The respect that Santiago gives others is also filled with a burning compassion. While battling the marlin, The Old Man regularly refers to the fish as â€Å"brother† this shows a true sense of empathy towards his brother, the marlin. An Important factor in Santiago’s struggle is that he does not treat the marlin as a foe but as a comrade whom he must battle in order to survive. Although Santiago regrets that he must kill the noble marlin in order to survive. Battling the marlin brings Santiago great joy but he respects the fish’s desire to survive: â€Å"You are killing me, fish, the old man thought. But you have a right to. Never have I seen a greater, or more beautiful, or a calmer or more noble thing than you, brother. Come on and kill me. I do not care who kills who† [92]. The marlin is a noble and powerful fish but Santiago finds beauty and grace in even those who seek to prey upon him. Although the shark preys upon Santiago, he still respects the shark’s powerful nature and speed. Santiago comments on his beauty and features similar to the marlin. Which is in stark contrast to the marlin. Respecting the balance between life and death is an important quality of Santiago’s as well as a code hero. The Old Man respects nature but also fills the world around him with his ideals and beliefs. Santiago remains stoic during tumultuous times. He finds himself remaining calm and treating his body as a tool rather a part of his self. While battling the marlin, The Old Man’s hand begins to cramp. He quickly reprimands his hand for failing him at such a pivotal point in his battle. Remaining detached is an important quality of Santiago’s as well as an important quality in Stoicism. Stoicism is a school of thought, which held the principles of logical thought, and allowed for destructive emotions and painful or primal feelings to be filtered out. Along with filtering out primal emotions stoicism requires intense focus and physical determination. After Santiago’s rest during the night, he pulls his hand from the sea to see if it had healed and he feels a searing pain in his hand and then tells himself that, â€Å"pain does not matter to a man†[84]. This defines the Old man’s entire struggle, the elimination of pain in the face of insurmountable odds. Many Hemingway heroes display stoic qualities such as Robert Jordan in Whom The Bell Tolls who fought in The Spanish Civil War on the republican side. The qualities of Santiago mirror that of many Hemingway heroes who represent Stoicism, Determination, and the respect of nature. Santiago is old and alone but he gives his life meaning through fishing and respecting nature, while remaining a stoic individual. The Old man affirms his beliefs and who he is as a person by focusing on fishing. He respects the natural world and equates nature to other human beings. Stoicism is an important quality of Santiago’s and helps him in his goals as a fisherman. Santiago is an important Hemingway hero and clearly represents all the aspirations and ideals of Ernest Hemingway.

Leadership and Management Hierarchy of Fire Profession Assignment

Leadership and Management Hierarchy of Fire Profession - Assignment Example Apart from his hard work, Mr. Murdoch has been particularly phenomenal when it comes to the exhibition of great leadership traits and characteristics that can be replicated in any public and private service, including the fire and emergency service. Some of these characteristics and traits have been discussed below. As a global leader whose work field of work has focused on finding news for the public, Mr. Murdoch has been identified to be a very good seeker who leads his outfit to go to every extent to find news as they unfold. It is for this reason that News Corporation has mostly been ranked as one of the best in America (Barnacle, 2006). Writing on leadership traits and characteristics, George (2010) noted that leaders act as the directional heads of their organizations, who take a step for all the others to follow. Consequently, the need to be a seeker who always searches for the most applicable and useful strategies that can be used by the company has been recommended. Leaders who are seekers can indeed be very good pacesetters who can guarantee that they will lead their organizations safely to their goals without facing any challenges. This is because before asking the follower to take any step this leader might have first sought to be convinced of the step being taken. There is no denying the fact that the fire and emergency service could also apply this characteristics and trait of being seekers for the betterment of the organization. Like the News Corporation’s work, the fire and emergency service deals so much with promptness and forecasting. In the world of the media, broadcasting delayed news could be as worthless as not broadcasting it at all. Because of this, media practitioners who have seekers like Mr. Murdoch have always focused on breaking news first. In the same way, delaying with fire, rescue and other emergency support could be regarded as worthless.

Direct Marketing is an invasion of people's privacy. Discuss this Essay

Direct Marketing is an invasion of people's privacy. Discuss this statement - Essay Example Two, direct marketing attempts to promote a specified call to action, for instance, an advertisement may require the customer to either click on a link to a website or calla free telephone number. Three, direct marketing lays emphasis on measurable, traceable reactions from clients without regard for the medium that is utilized (Tapp 2004, p. 9). In addition, direct marketing is utilized by businesses of all magnitudes, from the ones that are in their initial stages to the most developed ones. A correctly planned and implemented direct marketing advertisement may prove definite earnings on investment by indicating how a large number of probable clients reacted to a concise call to action. Standard advertisements avoid call for action in preference of communications that attempt to develop prospects’ emotional engagement or awareness with a product. Even properly developed standard advertisements infrequently can prove their effect on the end result of an organization (Blankens hip, Breen & Dutka 1998, p. 72). This paper will discuss the statement direct marketing is an invasion of people’s privacy. ... Direct mail explains messages conveyed to possible donors or clients through the postal service and different delivery services. Direct mail is distributed to clients on the basis of criteria, for example, buying pattern, age, profession, location, income, among others, for example, it may be in the form of a post card with the heading â€Å"Lose extra fat in two weeks†. Bulk mailings are a specifically prevalent technique of promotion for organizations functioning in the travel and tourism sectors, home computer, and financial services (Adcock & Al Halborg 2001, p. 15). Advertisers frequently enhance direct mail activities into targeted mailing, in which mail is distributed using database assessment to choose receivers perceived to be most probable to react in a positive way. For instance, an individual who shows preference for swimming may get direct mail for swimming-associated commodities (Adcock & Al Halborg 2001, p. 15). Using mobile marketing, marketers communicate with potential donors and clients in an interactive way through a mobile network or device, for example, a smartphone or cellphone. Forms of mobile marketing messages include mobile applications, multi-media message service, and a short message service. Market communications are sent through mobile applications, audio, videos, and images, and text messages. Email marketing is also becoming the most largely utilized direct marketing techniques. The popularity of email marketing is because it is relatively affordable to send, test, and design an email messages. Email marketing permits marketers to send messages at all times, and to correctly determine reactions (O'guinn 2008, p. 625). For example, Burger King lately developed a mobile Web site so as attract customers to its restaurants.