A Marketing Management Assignment - Free Essay Example

Sample details Pages: 5 Words: 1371 Downloads: 9 Date added: 2017/06/26 Category Management Essay Type Case study Level High school Did you like this example?   Marketing Management Before 2007, after analyzing its customer base, Fujitsu realized its selling strategies needed to be changed. The customers it was targeting were widely spread and not properly marketed to. This discrepancy in marketing efforts can be measured by the type of efforts exerted by Fujitsu Services Limited. There are several rules of marketing which a company should keep in mind when approaching its customers. However, before identifying these rules, it is important to consider the focus of the marketing efforts. If a company wants to launch a new brand, a more generalized approach would introduce the brand to the world. However, in order to reach a more specific customer base which will eventually be the potential customer base, companies need to pool their resources in understanding how and where to do so. Starting off on the wrong foot, Fujitsu amended by diverting their attention to a private-sector customer base, what they called Sector Mapping. Instead of putting too much effort to bring in few customers, they started capitalizing on larger and more vital opportunities by relationship-building. Don’t waste time! Our writers will create an original "A Marketing Management Assignment" essay for you Create order The four Ps of marketing are crucial in determining the flow and success of a businessà ¢Ã¢â€š ¬Ã¢â€ž ¢ marketing campaigns. For large corporations such as multinational companies the services should be offered through personalized forums. Assuming the relationships Fujitsu has with its customers is built on trust, it can access the forums and networks which exist inside these corporations and make an impact throughout the different levels of hierarchy. Personal selling has gained massive importance where promotion is concerned. The services should ideally be placed at centers and institutions where Fujitsuà ¢Ã¢â€š ¬Ã¢â€ž ¢s customer base largely exists. Another clever placing strategy would involve setting up next to the competitors. Exhibitions or IT Fairs will serve as fruitful placing opportunities for Fujitsu. The remaining two Ps are perceived to be more important in comparison to place and promotion (McDaniel and Hise, 1984). Fujitsu has the luxury to set high prices because it is targeting a considerably well-off consumer base and offering high quality services. Lastly, the overall prod uct should look appealing. In the case of services, customers should be attended to by helpful salespeople. In case of complaints, a hotline should be available at all times with operators speaking at least two languages familiar with the large customer base. Firms try to outdo each other by introducing ideas which were not tapped before. In simpler words, firms try to reach out to consumers and amplify their reach by tapping niche markets. By doing so, they implement the blue-ocean strategy whereby they identify the areas of the industry which are non-existent and not affected by competition (Kim and Mauborgne, 2004). Marketing to a niche will enable Fujitsu to gain competitive advantage over other IT firms in the industry. Another strategy which helps firms in gaining competitive advantage is the red ocean strategy. According to this strategy, all competitors are aware of the rules and compete against each other to gain the largest market share (Lainos, 2011). In this case, Fujitsu has to utilize its marketing mix in such a way that it grabs the largest chunk of the market share. Lastly, a popular strategy which has proved to be an effective tool is Smithà ¢Ã¢â€š ¬Ã¢â€ž ¢s market differentiation and segmentation. Using a differentiating feature in their products, firms are able to segment their target consumer markets because they realize their consumers have heterogeneous needs. Fujitsu decided to change its general focus and adopt a more narrow approach. It decided to go for market segmentation. There are different types of segmentation: geographic, demographic, psychographic and behavioural. According to the article, Fujitsu decided to target large corporations, a strategy which leans toward a mix of geographic and demographic segmentation. The first step involved checking the Forbesà ¢Ã¢â€š ¬Ã¢â€ž ¢ Global 2000 list which is a ranking of the top 2000 public companies. Having pool of 2000 firms that would be able to afford Fujitsuà ¢Ã¢â€š ¬Ã¢â€ž ¢s services, they went on to the next step. The next step filtered these firms with respect to expenditures. Those firms that did not have an expenditure of up to  £100 million were excluded. This could be because of the expensive nature of the Fujitsu services. Excluding these firms left Fujitsu with companies which were more likely to be attracted to its services and not irked by the affordability factor. To confirm the list of companies, Fujitsu sought out the assistance of several business directors and managers. Their opinion helped Fujitsu determine the criteria for attracting clients. Lastly, Fujitsu conducted extensive research to explore the criteria and understand what its customers were looking for. In marketing, a firmà ¢Ã¢â€š ¬Ã¢â€ž ¢s microenvironment consists of six stakeholders: customers, competitors, suppliers, shareholders, employees and media. Fujitsuà ¢Ã¢â€š ¬Ã¢â€ž ¢s customers are mainly large corporations of different industries. In order to appeal to these, Fujitsu has to cater to their wants and needs and offer on-the-clock customer service. Having a satisfied client base, Fujitsuà ¢Ã¢â€š ¬Ã¢â€ž ¢s services will be more in demand as compared to IT services of another company. The question as far as competitors are concerned is whether Fujitsu will offer services and benefits which are not offered by other firms? In order to steer away the organizations Fujitsu needs to build up on its Unique Selling Point (USP). To sustain its position in the market, Fujitsu has to monitor and check the competition, study the techniques being used by other IT firms. Suppliers play a major role in influencing the business. In order to assure excellent services, suppliers need to provide high quality raw materials. Time effectiveness is an important factor as well. Installing systems such as Just-In-Time (JIT) and computerized systems which check raw material shortage, suppliers can help Fujitsu meet unexpected demand. Fujitsu grew because of the vast investments it received. Therefore, shareholders play a vital role in the forming, sustaining and growth of the business. They have the authority to make decisions in favour of the business, usually regarding improving performance to yield more profits. The employees are the backbone of a company. They are responsible for running the business and operating the machines. For Fujitsu, employees have specialized skills which cater to the IT market. If these employees are not trained or developed, it will adversely affect the progress of Fujitsu. Lastly, the media has the power to influence the masses as well as stakeholders which exist in the microenvironment. Actions that Fujitsu takes will either be celebrated or exploited by the media. In other words, where media is concerned, Fujitsu needs to tread carefully as to its dealings on the business and social front. For university students it is imperative to consider several factors which determine the place which suits them. As done by Fujitsu, students tend to make lists and filter universities against the criteria they have developed. These include location, affordability, reputation and the programs available. In essence, it is the marketing of a university which matters the most. The four factors above reflect the marketing mix à ¢Ã¢â€š ¬Ã¢â‚¬Å" place, price, promotion and product. There are different modes of marketing which promote different universities. The most popular method which exists through the informal network of students is word of mouth. Those students who are enrolled in universities and alumni will persuade incoming students because they know how the curriculum of their university and are loyal to it. Other than the word of mouth, many universities hold sessions in schools to inform students about their presence in the market and explain the process of application as well as persuade students to choose their programs. The marketing mix of the schools, coupled with various marketing strategies help students to decide which programs suit them best. Although some students select universities based on the amount of extracurricular activities available and whether their friends will be there with them, many students usually rely on the above, more mainstream methods. References Goi, C. (May, 2009) A Review of Marketing Mix: 4Ps or More? [Online] Available from https://www.ccsenet.org/journal/index.php/ijms/article/viewFile/97/1552?origin=publication_detail [Accessed: 12th April, 2014] Kim, W., Mauborgne, R. (Oct, 2004) Blue Ocean Strategy. [Online] Available from https://hbr.org/2004/10/blue-ocean-strategy [Accessed: 12th April, 2014] Lainos, L. (2011) Red Ocean VS Blue Ocean Strategies. [Online] Available from https://digilib.lib.unipi.gr/dspace/bitstream/unipi/4443/1/Lainos.pdf [Accessed: 12th April, 2014] 1

Heart of Darkness vs. Apocalypse Now - 1031 Words

To win the top award at the Cannes Film Festival and be nominated for eight awards at the Academy Awards is an outstanding feat. Francis Ford Coppola s Apocalypse Now did not only that, but won Academy Awards for Best Cinematography and Best Sound. Coppola can not take all the credit for this enlightening movie. The film was loosely based off of Joseph Conrad s Heart of Darkness. Though Conrad was not credited in Apocalypse Now, his novella has a great impact on Coppola s cinematic masterpiece. Captain Benjamin Willard of Apocalypse Now and Heart of Darkness s Marlow are very much alike. Both are sent on a mission to find Kurtz, a well respected man. In the novella, Kurtz is an exceptional ivory trader and not only a musician, but a†¦show more content†¦And good does not always triumph, General Corman informs Willard of the dangers of mankind. The people who should be most civilized act barbaric. The Ninth Air Calvary attacks innocent, unarmed natives and the pilgrims pick o n the African workers, treating them like slaves. The cannibals that assist Marlow on his steamer act surprisingly civilized, more so than the pilgrims. The Congo of Africa and the deep jungle of Cambodia are places of corruption. Marlow and Willard take the same journey that Kurtz does and they become him. Kurtz realizes his darkness and mistakes before he dies and cries, The horror, the horror! Marlow accepts this and burries Kurtz in the mud, while in Apocalypse Now, Willard sees that the only solution is the murder Kurtz. Both take the valuable life lesson that Kurtz exposed. With the new information they have, Marlow and Willard travel away from the darkness to not subdue themselves to the same fate as Kurtz. We d cut them in half with a machine gun and give them a Band-Aid. It was a lie, Willard contemplates his alliance on the boat. When the American troops entered the Vietnam War, the intent was to save Southern Vietnam from Communism. In the end, thousands of Americans were killed and many innocent Vietnam citizens were murdered. The darkness is never absent. The same is happening today with the war in Iraq. The ivory company and theShow MoreRelated Apocalypse Now vs Heart of Darkness Essay1120 Words   |  5 Pages Francis Ford Coppola’s Apocalypse Now lacks the impact of its inspiration, Joseph Conrad’s Heart of Darkness. While the basic elements of imperialism and human nature remain intact, the characters of the film bare little resemblance to their literary counterparts. The film serves as a re-interpretation of Conrad’s novella, updated from 19th-century British imperialism in the Congo to a critique of 20th-century U.S. imperialism in Southeast Asia. Coppola’s changes in setting and plot structure, howeverRead MoreHeart of Darkness vs. Apocalypse Now Essay816 Words   |  4 Pages In Heart of Darkness and Apocalypse Now, both Joseph Conrad and Francis Ford Coppola create similar statements through their crea tions as they both centralize their views upon the effects of environmental changes that affect the human condition. The film Apocalypse Now vaguely reflects a similar message pursued by Conrad’s novella, due to the difference in time period, place setting, and circumstances in which the film was created. Conrad wrote his novella during British colonization, focusingRead MoreComparative Essay1096 Words   |  5 Pagesanalysis: â€Å"Heart of Darkness† â€Å"Apocalypse Now† Student: Mora Vandenbroele Teacher: Azucena Estigarribia Year: 11th â€Å"A† â€Å"Heart of Darkness† vs. â€Å"Apocalypse Now† It is very interesting how humans are so intrigued about the evilness in the world, and the dedication of some men to compare Hell with the Earthly horror. Joseph Conrad, a genius writer, took his time to show this with his masterpiece â€Å"Heart of Darkness† that wasRead MoreIn Search of the Unknown: Apocalypse Now1584 Words   |  6 PagesIn Search of the Unknown Apocalypse Now is a film based on the story Heart of Darkness, written by Joseph Conrad. By analyzing the book, the readers do not just understand the theme and plot of the story, but also makes readers look back in the 19th century Colonialism and see how the world worked under Imperialism. The movie, Apocalypse Now also correlates with the book, but this time the setting does not take place in the 19th century, but in the 20th century when United States was at war withRead More Transformation in Heart of Darkness and Apocalypse Now Essay1685 Words   |  7 PagesTransformation in Heart of Darkness and Apocalypse Now      Ã‚  Ã‚  Ã‚   Since Francis Ford Coppola’s   Apocalypse Now was based on Joseph Conrads novel, Heart of Darkness, it is possible to draw many parallels between the two works. Both can be interpreted as metaphors for a journey through the inner self, and each has its own particular message to convey. In many ways they also appear to have similarities to Arthurian Legend, in particular the quest for the holy grail, and other allegorical journeyRead MoreEssay on Compare and Contrast Heart of Darkness/Apocalypse Now1353 Words   |  6 PagesApocalypse Now, directed by Francis Ford Coppola, is the story of Captain Willards journey up the Nung River in Cambodia to kill a general, Kurtz, who has lost control of himself. It is set in the Vietnam War and is a very gritty and affecting film. Imagine my surprise when I learned that it was sort of based on Joseph Conrads famous novella, Heart of Darkness. Conrads book, the tale of the sailor Marlowes African adventure, is a study on the evils of colonialism. The two stories at first glanceRead MoreAnalysis Of The Book Heart Of Darkness 706 Words   |  3 PagesEnglish 202 17 October 2015 Marlow vs. Willard The stories in the book Heart of Darkness, by Joseph Conrad and the movie Apocalypse Now directed by Francis Ford Coppola are very similar. The main characters in both are similar, but do have their differences, like who they were before they took the job, the settings they were put in, . Before we can compare the characters, we have to compare the stories first. Apocalypse Now was inspired by the story Heart of Darkness. Even though Coppola based hisRead More Marlow Vs. Willard Essay1083 Words   |  5 PagesMarlow vs. Willard Charles Marlow and Captain Willard have many characteristics that would make them alike and different. Marlow, from the novel Heart of Darkness, was a man who was on a mission through Cambodia to find Kurtz. Captain Willard, from the movie â€Å"Apocalypse Now†, was a man on a mission to exterminate a fellow member of the United States Armed Forces, Kurtz. â€Å"Apocalypse Now† is a Vietnam parallel of the novel Heart of Darkness. While both these men were on a search for a man, theyRead MoreJoseph Conrad s Heart Of Darkness And Francis Ford Coppola s Film Apocalypse1785 Words   |  8 Pagesculture has popularized the idea of good vs evil but the concept is far more complex than simply drawing a battle line between two individuals or groups looking to overcome the other in the name of good or evil. Man in general is quite capable of carrying out every kind of evil, no matter how righteous or pure, without any influence from supernatural forces. Works such as Joseph Co nrad s novel Heart of Darkness and Francis Ford Coppola’s film Apocalypse Now illustrate the journey of man into theirRead MoreHow to Read Lit Like a Prof Notes3608 Words   |  15 Pagesindirectly c. Symbolic Vampirism: selfishness, exploitation, refusal to respect the autonomy of other people, using people to get what we want, placing our desires, particularly ugly ones, above the needs of another. 4. If It’s Square, It’s a Sonnet 5. Now, Where Have I Seen Her Before? a. There is no such thing as a wholly original work of literature—stories grow out of other stories, poems out of other poems. b. There is only one story—of humanity and human nature, endlessly repeated c. â€Å"Intertexuality†Ã¢â‚¬â€recognizing

Situation Evaluation Free Essays

Maria also states that n her department, she stand alone as the only individual of Latin descent as well as the only individual of color and the only female. And also adds that her mediocre job assessments were culturally bias because her immediate supervisor is a White male just as Alex. Maria also offers that her immediate boss told her that her accent is a cause for concern as it pertains to any potential client of the company. We will write a custom essay sample on Situation Evaluation or any similar topic only for you Order Now She explained that he was fearful that the clients would not understand her because of her accent. Maria was furious so she lodged an additional complaint against the company for displaying discriminatory practices. Maria’s upper management reports that she possesses a fair quality of work, however she frequently exhibits a brash and hostile attitude when dealing with her co-workers and supervisors. She has been reprimanded on a few occasions by her immediate boss for lateness and absences. She astutely combated each reprimand with an excuse of family issues. Maria would always defend that when or if her family is in trouble, she would have to attend to their needs. When the topic of her accent was brought up, it was explained that the accent was a significant factory in obtaining the particular position therefore, no discriminatory raciest were conducted by the organization. Maria habitually spoke very fast, and when she spoke in such a manner, comprehending what she was saying due to her accent was almost impossible. The company declared that the ability to communicate clearly was an essential aspect of the job in question. The purpose of the paper is to discover if there are indications of organizational or personal discrimination or prejudicial attitudes involved in Maria’s complaint. Also, if there is any suggestion that Maria was unjustly or unlawfully treated. And if the company has a legal basis to expect Its employees who converse specifically with customers to speak accent free English. This paper also will offer some approaches to take which can proven any such events from transpiring in the future. Prejudice and Discrimination As Maria is the only female of Latin decent in her department, the existence of prejudice and discrimination due to race and gender could be an issue. To substantiate any such claim, prejudice and discrimination has to be defined. Prejudice is an unjustified or incorrect attitude towards an individual based merely on the individual’s race, gender, or creed (McLeod, 2008). It may be directed toward a group or an individual of that group. Discrimination is an unfavorable action, behavior, outcome, or treatment directed against and individual or group (McLeod, 2008). The difference between the two is that prejudice is a belief or mindset and discrimination is the manifestation of tall belief or mindset. Prejudice in the case would be very difficult to prove unless a discriminatory act has been committed. Hypothetically speaking, if Maria was called employee X and Alex employee Y and each of their performances and evaluations were examined, employee Y would be considered for the promotion over employee X hands down. Therefore, an investigation would most likely determine that there is no conclusive evidence that shows organizational or personal prejudice or discrimination towards Maria. Moreover, a statement from a possibly disgruntled employee would not be enough to prove unjust or unlawful treatment toward the employee. Unaccented English To totally satisfy Maria’s complaint, the question, â€Å"Is the company violating any lawful regulations because it expect its employees who converse specifically with customers to speak accent free English† must be answered. According to Title VII of the Act of 1964, a company can put an individual’s accent under scrutiny when the individual’s accent directly hinders the individual from performing a specific job (EEOC, 2014). This consideration is contingent upon the explicit responsibilities for the duty to be performed and the magnitude of the individual’s accent influencing the capacity to conduct business. Although Maria has been with the company for 10 years and her accent was not a hindrance to her current position, her accent could cause confusion for the clients if she is in the position in question. Since the company acknowledged that a requirement for the position was to speak fluent English, and according to the National Origin Employment Policies/ Practices under Title VII of the Civil Rights Act of 1964, the company is within legal rights. The company is under no legal law to promote Maria into the position in question. The company can however promote her into a position with the same prestige as the other and this position will not require her to interact directly with the clients. This will create a win-win situation for everybody. Consequences of Prejudice and Discrimination Although no wrong doing by the company was proven, the mere mention Of discriminatory practices could cause a company to falter. The productivity of the employee in question as well as other employees have the possibility to diminish. This reaction alone may trigger a downward spiral for revenue, which could chase away potential investors who may have been interested in the business. Not to mention, the U. S. Equal Employment Opportunity Commission (EEOC), U. S. Department of Labor, Office of Federal Contract Compliance Programs (OFFICE) and Wage and Hour Division (WAD) will have a scrutinizing eye on every business practice the company may implement (Mayhem, 2014). No organization want to go through anything like this. That is why it is imperative for every member within a company to be well abreast that diversity is very prevalent in almost every organization in today society. Furthermore, under Title VII of the Civil Rights Act of 1964, people who are discriminated against can initiate court proceedings towards a company. And if substantiated, the complainant can recoup money for any damages rendered by the company as it relates to discriminatory practices (Scott, 014). This can open the door for others who may have felt discriminated against to file complaints, which could lead to a very messy situation for a thriving organization. Solutions to Prevent Discrimination in the Workplace Education: everyone must be aware of cultural diversity in the workplace, which simply means understanding that people are different and should be treated as such. There is a well-known saying, â€Å"team work makes the dream work,† which means to work well with a person, one must know and trust a person. If equal and fair treatment is not practiced, discrimination will not be reverted it will be just getting started. Confrontation: anyone witnessing any signs of discrimination should openly acknowledge it and â€Å"nip it in the bud,† in essence, stopping it before it gets started. Research has shown that making people aware of a discrepancy between their discriminatory behavior and their egalitarian self-concept can lead to self-dissatisfaction and subsequent reductions in discriminatory responding (Divine, Mennonite, Suzerain, and Elliot (as cited in Good, Raisin, and Sanchez, 2012)). Music: as music can sooth the savage beast, it can also sooth the souls of people who possess rejoice and discriminatory attitudes. In fact, Mark Cliches, a psychotherapist in New York City and the author of Healing from Family Rifts offers, â€Å"music can be a salvation and antidote to most psychological challenges: that’s why people sing in the shower and while driving the car, or simply listen to music that’s inspiring and distracting from emotional upset† (Cliches, 2008). No matter if discrimination or any unfair treatment was found to substantiate Maria’s claim, the company in question can and will prosper through the implementations of the aforementioned solution to prevent discrimination in the workplace. Top managers within an organization must play an active role in interacting with the employees as it relate to cultural differences. This will promote cultural harmony and bring an understanding to all that everybody has to Stay mindful Of the other guy. Conclusion In the cultural diverse environment, someone will feel discriminated against for one reason or another. Fifth truth is told, it may be next to impossible to please everybody all the time. This could lead to alienation, frustration, separation, and termination. Unfortunately, prejudice and discriminatory thoughts as well as actions of such do exist in the workplace. Organizations can and will go tumbling down which could cause a lot of innocent people some unnecessary hardship. It could be a horrible feeling to think a person cannot advance because someone may not like them just because they are different. Nothing good can come from a company that overlooks prejudice and discriminatory behavior exhibited by the members within that company. Let us stamp out this ugly form a degradation before it ever gets started. It is going to take education, confrontation, and annihilation through music to rid or prevent this unspeakable form of injustice which is known as workplace coordination. How to cite Situation Evaluation, Papers

Singapore Macroeconomic Analysis 2005-2014-Samples for Students

Question: Discuss about the Singapore Macroeconomic Analysis 2005-2014. Answer: Introduction Singapore is an island country located in Southern Asia between Malaysia and Indonesia. Its size is 697 sq km with 10 sq km being covered by water and the rest by land (Cia.gov, 2017). This economys population is approximately 5.8 million. The economy has strong trade links and is a major tourist destination. It has many natural and artificial features that has contributed to its improved demand for tourism activities. The improvements in the transportation sector has improved the trading networks with other major trading economies. This economy has the busiest port in the world (the Singapore port); the number of containers handled in this port are many in comparison to other major ports. This economy has been experiencing growth in the current years owing to the improved performance in the manufacturing sector attributed to increased external demand (FocusEconomics, 2017). Production Output Performance Analysis Singapore Real GDP The definition of GDP provided by many scholarly articles and many economists is that it is a monetary value of everything a country produces in the given year. Its measure of economic growth is that it is an important true for deriving the real growth rate and the GDP per capita. The higher the real GDP, the higher the GDP per capita if there is no variation in the population change. It is referred to as real GDP when it is in the constant prices; meaning that it is estimated with a basis of a set year price. This ensures that a change in prices does not cause a change in GDP that cannot be compared with the other years. Fig: Real GDP for Singapore The total monetary value of all goods produced within the Singapore boundaries for the 10 years is presented in the graph above and is expressed into real terms. The trend line is derived to show the direction in which production is taking, in the graph, the real GDP can be argued to have gone up from 2005 to 2014. The increase have been recorded every year except in 2009; this is because there was a global financial crisis during this period which led to contraction of economies. Singapore was not much affected by the GFC as there was an increase in the value of production if the subsequent years. Singapore Real GDP Growth Rate The economy grows at different rate every year. It is nearly impossible for an economy to experience an equal growth rate for two consecutive periods. The economic situations are different every year and this explains the existing differences. Real GDP growth rate is thus a measure of the changes in the Real GDP from a period to another. It measures the economic performance in that it helps the policy makers and the interested parties to determine whether the economy is contracting or expanding. Also when the economy is expanding, it helps determine whether this is at an increasing or decreasing rate. A healthy economy should be experiencing a periodical increasing growth rate which is at an increasing rate. Fig: Singapore real GDP growth rate The real GDP growth rate for Singapore was very impressive from 2005 to 2007; an observation from the graph above can reveal an increasing growth rate during this three years. There was a sharp decline in the growth rate in 2008 and a continued fall in 2009 where the economys growth rate was less than zero. The negative growth rate coupled with the fact that the rate had fallen for two consecutive periods is an explanation that Singapore was in a recession in 2009. The recession did not last for long as a positive growth rate (highest level ever; more than 1.5 time the high level recorded in 2007) was recorded. This was good for this economy but was not sustained as there was a more than a half decline in 2011. The rate continues to fall and the lowest rate since the recovery was achieved in 2010 got recorded in 2014. On average, the Singaporean real GDP growth rate fell in this 10 year period as shown by the trend line. Singapore Real GDP per Capita It is the division of the Real GDP value for an economy by its population that we arrive at the real GDP per capita. It thus shows the worth of each individual in the given economy. It is used in the estimation of economic growth as an economys health is also determined by the living standards of its citizens. A heathy economy is expected to have a higher standards of living. Fig: Singapore vs Seychelles Real GDP per Capita comparison The real GDP per capita for Singapore as shown in the graph above represented by the orange clolour in the legend has exhibited a positive growth over the 10 year period. It went up before 2008 and 2009, fell during the two years, but continued rising after the recovery in 2010. In 2009 when the real GDP was falling, the lowest real GDP per capita was experienced in Singapore. However, even though there is growth in the real GDP per capita, the growth rate is too slow since the change is not big. A comparison with Seychelles economy represented by the blue colour in the legend shows that, Seychelles standards of living are better than for Singapore. The trend is also rising and also experienced the same decline in 2008 and 2009. Governments Measures GDP The success of improvement in Singapores real GDP is attributed to support given by the government on business entrepreneurship. Through the promotion Singapores industries to be highly technologically based, its industries have become more competitive and a source for cheap labour. The government has improved its transportation system so as to facilitate the movement of goods and services to the markets both internally and externally. The government has also promoted the growth and development of its service and tourism industries. Trade has a significant contribution to its real GDP and thus to promote trade, the government supports the ASEAN Free Trade Area (AFTA) and also the maintenance of membership with many regional organizations. Labour Market Analysis Unemployment Types The global definition of unemployment is under three conditions according to Stats.mom.gov.sg (2016); one is that it includes only those who have no jobs, second these people must have been actively looking for a job, and lastly they must be willing to take any job offered to them. Unemployment have different causes which results in different categorization of unemployment types based on the causes. One of the causes is the presence of business cycles; this category is the cyclical unemployment. It is dependent on the performances by the businesses in an economy. In a period of slow economic growth such as during a recession, the unemployment rate rises; businesses contraction results in the cut on the number of workers since demand in the economy falls making the businesses to produce less. The second cause is the technological advancements; this category is the structural unemployment. It is dependent on the structural changes resulting from technological advancements. Workers who are not able to keep up with the advancing technology are laid off. New technology demands unique skills that may not be held by all the workers. Unless these workers find another job matching their current skills, the may be forced to acquire the demanded skills or to remain unfit for the available job vacancies. According to Feng (2015), structural unemployment is evident in Singapore as there exist unfilled job vacancies annually. The third cause is the information asymmetry; this is the frictional unemployment category. It is dependent on the information on job vacancies presented to the job seekers, and the information on the suitability of a job seeker to the employers. The labor markets are not efficient in informing all the job seekers of the available jobs (Tucker, 2008). Some people lack the means of receiving such information and may take time before accessing it. Unemployment Trend in Singapore Fig: Unemployment in Singapore The falling Singaporean unemployment trend observed in the graph above is an indicator that there is improvements in its labor market. The unemployment rate was highest in 2005 and fell continuously for the next two years. It rose for the next two years (2008 and 2009). The rate fell in 2010 and continued declining until 2013, but a small rise was observed in 2014. Government Measures Unemployment The government has ensured the presence of various organizations that facilitate the matching of jobs at the lowest time possible for example the Community Development Council (CDC). It has also ensured a strong networking of companies in order to control frictional unemployment by improving the accessibility of information; this is facilitated by Singapore Workforce Development Agency (WDA) (Jie, 2017). He also noted that Employment Employability Institute (E2I) and the WDA runs programs to upgrade workers skills; this controls structural unemployment. Seow (2016) also noted that the government formulated a program for career support for the workers under 40 years looking for a job. Price Level Analysis Inflation Trend in Singapore Inflation is a major concern since it is not good for an economy. It is a loss in the purchasing power for an economys currency owing to an increased general price level. During an inflation, the income held cannot buy the same amount of goods as it could before the inflation; it thus causes the standard of living to fall as households are force to spend more income to buy less goods. Fig: Singapore Inflation rate A rising trend of Singaporean inflation rate is observed in the graph above. Very low inflation rate is as bad to the economy as high inflation rate. The lowest inflation rate for Singapore was present in 2005 and rose for the next three years. The inflation rate in Singapore was very high in 2008 for the 10 year period. A low rate closer to that recorded in 2005 was recorded in 2009. The rate went up in the next two years but started falling again in 2012. Since 2011, the Singaporean inflation rate was on a falling trend till 2014. For the 10 years period, the economy experienced high inflation rate in the last 5 years. Causes of Inflation Inflation is caused by both the demand and supply forces. The demand forces are stimulated by the government expansionary monetary policies. For instance the increase in money supply by the governments bank results in increased money in the circulation and thus the households income expands. The households demand goes up creating an excessive demand which pushes up the price level. On the other hand, the supply forces are stimulated by the increase price of output resulting from an increased price of raw materials. The higher the costs of production, the higher the price of outputs. Government Measures Inflation During the periods when inflation rate in Singapore was high, the government implemented the policy of allowing its currency to appreciate so as to ensure tightening of the monetary policy (Mof.gov.sg, 2012). This was aimed to curb demand-led or imported inflation e.g. on food. Inflation is noted to result mainly on food, accommodation and transportation. The government has also introduced policies to supply build-on-order flats and other private residential houses to curb the rising housing prices (Kit, 2016). Conclusion Since the GFC, Singapore economys real growth rate has been too low; its only in 2010 when the growth rate was extremely impressive. It is as if the policy implemented in 2009 to stimulate growth were not sustainable for this economy from 2011 to 2014. However the policies can be argued to have worked effectively to bring massive growth in 2010. The real GDP for Singapore has been rising even though its GDP growth rate has been falling. The positive low records made is an explanation that Singapore is growing at a decreasing rate. All the macroeconomic indicator have one thing in common; there was a poor performance in 2008-09. All the indicators are interrelated; it can be observed that similar movement were recorded in the 10 year period. Finally it can be concluded that the Singaporean economy does not have a good economic performance. Even with some indicators like unemployment rate performing well, the rate is still too high and the decline is insignificance. Therefore, a health y economy can be argued to a country whose all the macroeconomic indicators records a positive desired movement Bibliography Cia.gov. (2017). The World Factbook Central Intelligence Agency. Cia.gov. Retrieved 14 August 2017, from https://www.cia.gov/library/publications/the-world-factbook/geos/sn.html. Feng, Y. (2015). Unemployment Rate in Singapore. DollarsAndSense.sg. Retrieved 15 August 2017, from https://dollarsandsense.sg/unemployment-rate-in-singapore/. FocusEconomics. (2017). Singapore Economic Outlook. FocusEconomics. Retrieved 14 August 2017, from https://www.focus-economics.com/countries/singapore. Heritage.org. (2017). Singapore Economy: Population, GDP, Inflation, Business, Trade, FDI, Corruption. Heritage.org. 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